Your wholesale order desk, run by AI agents

Ordana's AI agents do everything your order desk reps do — read orders, catch exceptions, contact retailers, and close into your ERP. Like having unlimited reps, working every channel, around the clock.

Every order — owned start to finish

📨
Order Arrives
any channel, any format

→

🧠
Agent Takes Over
reads, validates, decides

→

⚡
Loop Closed
exceptions resolved, retailer confirmed

→

✅
Order Complete
written to ERP, done

The Problem

Your order desk is a bottleneck you can't hire your way out of

Every order that comes in needs a rep to read it, validate it, chase down exceptions, negotiate substitutions, confirm with the retailer, and key it into the ERP. That's a lot of work per order — and it scales linearly with volume.

⏱️
Every order needs a human to close it Reading, validating, resolving exceptions, confirming back — each step requires a rep's attention before the order can move forward.

🔄
Exceptions stall everything An out-of-stock item or pricing issue triggers a back-and-forth loop. Orders sit open while reps wait for retailer replies.

📉
More volume means more headcount The order desk scales linearly with orders. There's no leverage — every new order is more manual work for someone.

// Incoming orders — 9:04 AM
EMAIL QuikStop #7 · Marlboro substitution confirmed 9:02
PDF Garden State C-Store · weekly snack reorder, order closed 9:03
PHONE Route 9 Express · call handled, Zyn restock confirmed 9:03
SMS Turnpike Stop · 3 cases Gatorade added, order updated 9:04
EDI Krauszers Group · item flag resolved, order confirmed 9:04
WEB NJ Petroleum #12 · portal order confirmed and closed 9:05

// All orders processed · 0 pending

Four Agents. One Platform.

An order desk that never misses an order

Your best order desk rep reads the order, catches the problem, calls the retailer, and enters it clean. Ordana does exactly that — for every order that comes in, across every channel, at any volume. No training, no turnover, no overtime.

● Ordana Desk
Owns every order from the moment it arrives. Reads it, validates it, catches exceptions, contacts the retailer through their preferred channel to resolve them, and closes it into your ERP. No rep required.

● Ordana Voice
Handles inbound phone orders so no call goes unanswered, and makes outbound calls on behalf of Desk when exceptions need a voice. Trained on your catalog, available 24/7.

● Ordana Predict
Pre-builds each retailer's cart from their ordering history before they reach out — surfacing the right products at the right time to increase AOV and speed up every order.

● Ordana Chat
Handles ordering over text and chat — embedded on your portal or via SMS. Retailers type naturally, the agent understands intent, places the order, and confirms. No rep needed.

Data & Trust

Your data stays yours. Full stop.

We built Ordana the way we'd want a vendor to treat our own data. No exceptions, no fine print.

🔒
Isolated by design
Your order data, your retailer relationships, your pricing — never shared with or used to benefit another distributor.

🌍
GDPR standards
We operate to GDPR standards regardless of where you're based — transparent data handling, documented practices, no surprises.

🚫
Your data never trains for others
Your customer list, product catalog, and pricing are never used to improve outcomes for another distributor. The system improves overall — but nothing specific to you can be extracted or shared.

📦
Clean exit, always
If you ever leave, your data leaves with you. We delete what we hold and don't retain anything after the relationship ends.